AUSTRALIA'S BIGGEST VIRTUAL DINNER PARTY

DATE / August 2020

WHY WE DID IT / Because we wanted to bring some joy to Victorians and all Australians going through tough times, we wanted to highlight the exceptional work of Lifeline who have experienced a monumental rise in calls over the past few months, and most importantly, because the system is broken and needs to be fixed. We must create a better way of living. A nicer, more sustainable, more interesting, more inclusive, kinder world. And finding the joy in uncertainty is a start!

CHALLENGE / Our plan for s p a c e was to be the first to bring back in-person events. With an ethos of celebrating going ‘offline’, the serendipity of connecting face-to-face, and introducing ideas to influence, we could not envision a digital experience that would capture who we are. However, as the days drifted by we recognised we can’t wait forever and needed to start flourishing in the shades of grey this year is throwing us.

SOLUTION / We shifted our mindset from waiting for the build-back-better phase of the crisis to kick in. To leading it. We took an idea, and 48 hours later launched Australia’s Biggest Virtual Dinner Party. Partnering with Atlas Masterclass and Musicians Making A Difference (MMAD), all to raise money for Lifeline Australia, we created a perfectly random, kindaweird, possibly a little tech-glitchy, evening of music, cooking, chat, and human connection.