The Rebels | L.E/Miami

Benchmarking the rule-breakers of hospitality through a lens of reimagination.

Mission: To move away from boring, traditional awards and create a programme that celebrated the ‘Artists of Hospitality’—those visionaries who actually drive change.

Design: I designed ‘THE REBELS’, using a benchmarking framework focused on non-conformity and reimagination based on Forbes Travel Guide standards. The architecture of the ceremony was designed to feel like a creative collaboration rather than a corporate ceremony.

Impact: Became the most prestigious award in contemporary travel, resulting in a 200 % increase in global award submissions and securing high-value PR placements.