DATE / August 2007 - December 2012
SCOPE / Regional Brand Marketing Executive/Manager
OBJECTIVE / To position Sanderson and St Martins Lane hotels as cutting edge cultural destinations.
OVERVIEW / Working closely with Purple PR, successfully programmed a back-to-back year of installations in St Martins Lane’s Front Room installation space. Craine.tv, Bella Howard, The Big Egg Hunt, Manifold Editions, Piers Atkinson, Ceviche by Asia de Cuba.
Rebranded Sanderson’s annual music series, Sanderson Predicts to Sanderson Sessions with a long term vision to link all Morgans Hotel Group music series into one sub brand. Sourced a digital media partner to work with to stream the performances to increase the reach of the series. The reach of the performance alone hit over 27,000 with follow up feature press in the pipeline. SingTank May 2012 and AlunaGeorge June 2012.
Part of my role was to push the status quo in terms of hotel services to both leverage press and offer unique experiences for your hotel guest. As an example, I build a partnership with Future Cinema to offer their Future Shorts International Film Festival on demand in guest rooms. Future Shorts.
An integral part of our PR strategy is to host high profile Special Events. My role was to proactively source opportunities, pitch to partners, and to negotiate mutually beneficial deals ensuring brand presence at the event and press coverage. For example, the after party for Damon Albarn’s latest opera, Dr Dee and the launch of Scissor Sisters applethorpe album cover, attended by the band, Boy George, Kylie Minogue, and Grace Jones.
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