DATES / August 2007 - December 2012
SCOPE / Regional Brand Marketing Executive/Manager
OBJECTIVE /
- To position Sanderson and St Martins Lane hotels as cutting-edge cultural destinations.
- To lead the marketing function for the new opening, Delano Marrakech (Jun-Aug 2012)
OVERVIEW /
- Worked closely with PR agencies to successfully program a back-to-back year of installations, including highly profiled activations such as; Craine.tv, Bella Howard, The Big Egg Hunt, Manifold Editions, Piers Atkinson, Ceviche by Asia de Cuba.
- Created Sanderson Sessions music series to increase footfall and profile of The Long Bar. Sourced a digital media partner to work with to stream the performances to increase the reach of the series, hitting over 27,000 with follow up feature press. Artistits included; SingTank May 2012 and AlunaGeorge June 2012.
- Pushing the status quo in terms of hotel services, I built a partnership with Future Cinema to offer their Future Shorts International Film Festival on demand in guest rooms.
- Proactively sourced opportunities, pitched to partners, and negotiated mutually beneficial deals ensuring brand presence at the event and press coverage. For example, the after party for Damon Albarn’s latest opera, Dr Dee and the launch of Scissor Sisters applethorpe album cover, attended by the band, Boy George, Kylie Minogue, and Grace Jones.applethorpe album cover, attended by the band, Boy George, Kylie Minogue, and Grace Jones.
- Lead the marketing, sales, and PR position of hotel opening of Delano Marrakech. A powerful experience translating a cutting edge western brand for a high-end, creative class Moroccan and Middle Eastern audience.
morganshotelgroup.com