Ministry of Ideas | L.E/Miami

The travel industry’s first conference with zero speakers from the travel industry.

Mission: To solve for intellectual stagnation within the travel sector. The challenge was to create a thought-leadership programme that actually inspired new trends rather than just rehashing old ones.

Design: I led the development of ‘Ministry of Ideas’, the industry’s first conference to feature zero speakers from the travel industry. The design used cross-pollination logic, bringing in global trend-setters from tech, art, and science to provoke the travel audience.

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mpact: Transformed the industry’s perception of L.E/Miami from a trade show to a global movement, resulting in 70 % year-on-year growth in PR reach.