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L.E/Miami

DATES / June 2013, 2014, 2015, 2016, 2017, 2018 

 

SCOPE / Event Director. Reporting to the Founder & CEO I oversaw the full delivery of six editions of L.E/Miami including the launch of the inaugural event in 2013 as Marketing Manager, through to creating sub brands, and developing long-term strategy. My role included managing a team of sales, marketing, and operations personal, managing the multi-million-pound (GBP) P&L budget, and managing the relationships with key partners and stakeholders.  


OBJECTIVE / To definine the contemporary luxury travel market.


OVERVIEW / L.E/Miami is a travel trade festival dedicated to the thriving high-end contemporary travel market, set on Miami’s South Beach. Hosting 1,700 delegates, the show promotes creative and high-end suppliers offering unique, design-oriented and personalised products and services aimed at the Creative Class. More than a tradeshow, L.E/Miami is a movement based on mindset. It’s a global collective of the most influential names and innovative brands in the contemporary travel game. It’s where the best in the industry come to get better at what they do.


lemiami.com

BRAND CAMPAIGNS

OWN IT 2016

  LE Miami is a collective of fiercely different brands. What unites them is they all differentiate themselves by owning their individuality. We created an Own It campaign to highlight their common mindset. Creative assets included video content screened on sphere screen over the four day event and a custom tote printing activation allowing delegates to print their own unique design. 

LIMITED EDITION 2015

  To demonstrate the limited edition nature of the collective, we worked with illustrator Agata Rek to illustrate 12 of the founders of contemporary luxury travel. The illustrations where used as 12 covers different covers for the event magazine, an installation on the event floor, and Agata set up at the event to personalise each delegates tote bag with their own image. oneimagenation.com

COLLISION 2014

Contemporary luxury travel is at the intersection of art, music, film and fashion. To showcase this, we held a four of events each in a different city with a different pillar. London film, Paris fashion, New York art and Los Angeles music. We partnered with Daena Jay to provide a sound track to each video and had her perform in the final event in Los Angeles. daenajaymusic.com

The Collision: Los Angeles

The Collision: New York

The Collision: London

The Collision: Paris

BRAND PARTNERSHIP

SLH SESSIONS brought to you by Small Luxury Hotels of the World

LOOKING FLY - Andaz & Kelsey Montague Wall

EAST GARDEN by EAST, Miami

IN THE MIX by Absolute Elyx 

PRINT CONTENT

THE SHIFT

L.E/MIAMI's event magazine produced annuall over the June event. 

    WHITE PAPER

    Leadership Lab Insights and Rise of the Creative Class

      DIGITAL

      THE SHIFT (online & app)

        

      Developed an event content and distribution strategy. The targeted content, developed through audience insight and market research, increased web traffic by 366%.

       

      Worked with digital partners Little Giant to created a native mobile app across iOS and Android that amplifies and streamlines their expo experience. 

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