"Mind blowing insights"

Correlating the science of elite athletics with the high-velocity reality of the founder journey.

Mission: KPMG needed to prove their value proposition as a partner for high-growth founders. The challenge was to move beyond traditional consultancy and demonstrate a deep understanding of the unique psychological pressures of scaling a business.

Design: I architected ‘Performance Under Pressure’, a 4-day immersion focused on the ‘Science of High Performance’. I developed a correlation framework that matched the journey of elite athletes with the journey of tech founders. The design utilised physiological data and expert coaching to provide founders with tangible tools for mental resilience.

Impact: Significantly enhanced KPMG's brand equity within the founder community, resulting in an increase in prospective client conversions.